What is MoGraph?
MoGraph is a procedural modeling and animation module within CINEMA 4D. What it really is though, is a collection of objects, and at the heart of those objects is something called the Cloner object. What MoGraph excels at is making copies and then repeating those copies and manipulating those copies.
What can be done using MoGraph?
Inspect the different ways to use the Mograph module in c4d by looking at the tutorials and videos made by using the tools in Mograph module.
Check out the links below for the tutorial. Complete the tutorial and use techniques you learn to create a similar animation.
logo/text animation with mograph 1, logo/text animation with mograph 2
cinema4dperusteet 
http://greyscalegorilla.com/blog/tutorials/clones-step-effector-and-atom-array-tutorial-for-cinema-4d/
http://vimeo.com/103159003 Cool cool COOLIOU
Unluck from Yaniv Fridman on Vimeo.